ELIJAH DRINKS


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Below are articles from the Cleveland Jewish News from March 28, 2008, The L.A. Jewish Journal from April 4th, 2008 and the Cleveland Plain Dealer from March 17th, 2008. Stories have also appeared in Jewish papers in Boston and San Diego.

 

His Elijah’s cup does not runneth over
Marc Jaffe guarantees Elijah’s cup will be empty at the end of the seder.

“This cup has definitely been missing from my seder table,” announced Rabbi Joshua Skoff from the Park Synagogue bimah last Shabbat.

He was referring to the Elijah’s cup created by Park member, author, and stand-up comedian Marc Jaffe.

The aluminum goblet resembles the traditional wine-filled Elijah’s cup that is prominently placed on seder tables each Passover. A door is usually left open at the end of the seder so that Elijah can be welcomed into the room to drain the cup. But, until Jaffe invented his goblet with a trick lever that empties the wine into a secret compartment, Elijah’s cup has always remained full.

“Last year I attended a friend’s seder, and when Elijah was supposed to make his appearance, the leader shook the dining room table,” says Jaffe. “I thought that was a lame idea n what kids did that fool? I knew that children would get a bigger kick out of actually seeing the wine disappear, even if Elijah remains elusive.”

Jaffe contacted his buddy Kerry Pollock, a comic and a magician. After a few brainstorming sessions, the two developed a prototype of the ElijahDrinks goblet.

 
 

Working with a local aluminum manufacturer, Jaffe was able to produce his special cup. “Each part is made separately, and then I put the goblet together by hand,” says the Cleveland Heights resident. “That means no two cups are the same. But before I test each one I say a brachah (blessing), and so far they all work.”

Jaffe has spent nine months getting the goblet ready for sale. “I’m lucky this is a leap year on the Jewish calendar, because it gave me some extra time to get everything ready,” he jokes.

Although little kids are convinced the goblet is a magic trick, Jaffe, who has written for Seinfeld, is not a magician. “I’m a comedian, and I created this product for the laughs. I’m happy knowing that this cup will get a few chuckles around the seder table.”

Jaffe’s next project? “I’m working on an afikomen (middle matzah) detector,” he deadpans.

The goblet can be ordered online at www.elijahdrinks.com. It is also available at Jacob’s Judaic, Frank’s Hebrew Bookstore, and Big Fun.

 
 

 

afine@cjn.org

 

 

 
 
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2008-04-04
Enter Elijah, designated drinker
By Shoshana Lewin, Contributing Writer



Passover is a holiday near and dear to Marc Jaffe's heart. So when the "Seinfeld" and "Mad About You" writer went to a friend's house for a seder last year, he was let down when an Elijah's entrance gag bombed.

"They shook the table. I thought, 'You gotta be kidding me,'" he said. "You gotta have better effects than that."

This year Jaffe is ready with a Pesach trick of his own. It's an illusion that might leave guests guessing (or groaning). He has created a cup that "drinks itself."

The cup sits on the Passover table filled with wine during the first part of the seder. When it's time to open the door for Elijah, the host picks up the aluminum cup, invites Elijah in and declares that this year Elijah will drink.

Normally after Elijah is invited in, the contents in the cup don't move until it is time to wash the dishes. But with Jaffe's creation, the wine slowly disappears into a secret compartment after the cup is set down.

In a video on his elijahdrinks.com Web site, Jaffe demonstrates his invention to a friend. Because he wanted a genuine reaction, he had a set-up that sitcom writers seldom encounter: "I had to do it in one take." (Thus Jaffe mentions in the video that it sells for $29.95, when it's actually priced at $34.95 plus shipping on the Web site.)

Jaffe developed the Elijah Drinks cup with friend Kerry Pollock, a comedian as well as a magician who has performed at the Magic Castle and in Las Vegas. Each cup is handmade, and Jaffe says a blessing over each one before he tests the trick lever that makes the gag possible.

Although his wife and three daughters are excited about the cup, Jaffe says they had mixed reactions while he was creating it.

"[They said] 'Why are you wasting your time doing that?'" said Jaffe, author of the 2000 humor/health book "Sleeping With Your Gynecologist" (that would be his wife). "My kids generally ignore me -- 'Just another crazy thing Dad is getting involved in.' My wife is hopeful and skeptical. When I showed them the prototype they all wanted to know how it works and they tried to figure it out."

He says his family can't wait to see the cup, which is made of sturdy aluminum and needs no batteries to operate, make its debut at their seder this year.

"I'm looking forward to seder because it would be the first time to have it in action in its own context," said Jaffe, who is expecting "laughs from adults and amazement from kids."

But once the trick is exposed, will the cup be able to hold guests' interests?

"It will still maintain its novelty, since it is just used for seder," he said. "You won't be showing it off to everybody. You gotta hold off."

Jaffe jokes that the Elijah Drinks cup isn't the end of his Pesach fun. He says he might look into creating an afikoman detector.

"I could [also] do a burning bush and some of the bigger miracles like parting the sea anytime," he said with a laugh. "Why learn to swim when you could part the sea?"


 
 

PUNCHLINES BY HEATON

Comedy writer Marc Jaffe devises Seder cup that drains itself

Elijah's cup ready to drain this Passover
Monday, March 17, 2008
Michael Heaton
Plain Dealer Reporter

A couple years ago, comedy writer Marc Jaffe attended the traditional Seder, the Passover meal, at the home of friends. As tradition dictates, a cup of wine is kept at the table for the prophet Elijah. After the meal, when a child is sent to open the door to let in the prophet, someone secretly shakes the table as an indication the spirit of Elijah is in the room.

"I thought, Wouldn't it be cool if you could actually get Elijah to drink his wine?' " said Jaffe. To that end, Jaffe contacted his friend Kerry Pollock, a comic, magician and designer of magic tricks.

Together they came up with the Elijah Cup, a vessel that drains a ¼ cup of wine when properly manipulated.

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"The tricky part is that the wine has to sit there for the whole meal before the child is sent to the door to welcome Elijah," said Jaffe.

At that point, while the cup is lifted in prayer, a plunger button at the bottom of the cup is depressed. Once the cup is returned to the table, the wine slowly disappears.

You can see Jaffe demonstrate the Elijah Cup on a YouTube video by going to http://elijahdrinks.com, where you also can order the cup for $29.95. This is the first Passover the cups will be available.

"The reaction from people who see it in person is really great," said Jaffe who has a slogan for his new product.

"Bringing Elijah Back, One Seder at a Time."

If you are a member of the media and are interested in interviewing Marc Jaffe or have any questions about the ElijahDrinks cup, please contact us at admin@elijahdrinks.com

Or call 216-932-0290

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