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Below are articles from the Cleveland Jewish News from March 28, 2008, The L.A. Jewish Journal from April 4th, 2008 and the Cleveland Plain Dealer from March 17th, 2008. Stories have also appeared in Jewish papers in Boston and San Diego.
His Elijah’s cup does not runneth over
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| Marc Jaffe guarantees Elijah’s cup will be empty at the end of the seder. |
“This cup has definitely been missing from my seder table,” announced Rabbi Joshua Skoff from the Park Synagogue bimah last Shabbat.
He was referring to the Elijah’s cup created by Park member, author, and stand-up comedian Marc Jaffe.
The aluminum goblet resembles the traditional wine-filled Elijah’s cup that is prominently placed on seder tables each Passover. A door is usually left open at the end of the seder so that Elijah can be welcomed into the room to drain the cup. But, until Jaffe invented his goblet with a trick lever that empties the wine into a secret compartment, Elijah’s cup has always remained full.
“Last year I attended a friend’s seder, and when Elijah was supposed to make his appearance, the leader shook the dining room table,” says Jaffe. “I thought that was a lame idea n what kids did that fool? I knew that children would get a bigger kick out of actually seeing the wine disappear, even if Elijah remains elusive.”
Jaffe contacted his buddy Kerry Pollock, a comic and a magician. After a few brainstorming sessions, the two developed a prototype of the ElijahDrinks goblet.
Working with a local aluminum manufacturer, Jaffe was able to produce his special cup. “Each part is made separately, and then I put the goblet together by hand,” says the Cleveland Heights resident. “That means no two cups are the same. But before I test each one I say a brachah (blessing), and so far they all work.”
Jaffe has spent nine months getting the goblet ready for sale. “I’m lucky this is a leap year on the Jewish calendar, because it gave me some extra time to get everything ready,” he jokes.
Although little kids are convinced the goblet is a magic trick, Jaffe, who has written for Seinfeld, is not a magician. “I’m a comedian, and I created this product for the laughs. I’m happy knowing that this cup will get a few chuckles around the seder table.”
Jaffe’s next project? “I’m working on an afikomen (middle matzah) detector,” he deadpans.
The goblet can be ordered online at www.elijahdrinks.com. It is also available at Jacob’s Judaic, Frank’s Hebrew Bookstore, and Big Fun.
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PUNCHLINES BY HEATON
A couple years ago, comedy writer Marc Jaffe attended the traditional Seder, the Passover meal, at the home of friends. As tradition dictates, a cup of wine is kept at the table for the prophet Elijah. After the meal, when a child is sent to open the door to let in the prophet, someone secretly shakes the table as an indication the spirit of Elijah is in the room.
"I thought, Wouldn't it be cool if you could actually get Elijah to drink his wine?' " said Jaffe. To that end, Jaffe contacted his friend Kerry Pollock, a comic, magician and designer of magic tricks.
Together they came up with the Elijah Cup, a vessel that drains a ¼ cup of wine when properly manipulated.
"The tricky part is that the wine has to sit there for the whole meal before the child is sent to the door to welcome Elijah," said Jaffe.
At that point, while the cup is lifted in prayer, a plunger button at the bottom of the cup is depressed. Once the cup is returned to the table, the wine slowly disappears.
You can see Jaffe demonstrate the Elijah Cup on a YouTube video by going to http://elijahdrinks.com, where you also can order the cup for $29.95. This is the first Passover the cups will be available.
"The reaction from people who see it in person is really great," said Jaffe who has a slogan for his new product.
"Bringing Elijah Back, One Seder at a Time."
If you are a member of the media and are interested in interviewing Marc Jaffe or have any questions about the ElijahDrinks cup, please contact us at admin@elijahdrinks.com
Or call 216-932-0290
ph: 216-932-0290
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